3 thoughts on “We eat with our eyes

  1. “People buy on emotion and rationalise with logic” Emotions are the primary reason why consumers prefer brand name products. A brand has power in the marketplace because it creates an emotional connection to the consumer.

    If you want a successful restaurant business or any other type of business ask yourself the question below.

    Is your menu is based upon an understanding of consumer purchase behaviour in other words a knowledge of human emotion and how emotions influence consumer decision-making?

    If your product service offering doesn’t your business will struggle.

    Liked by 1 person

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